In 1970, Ethel Goddard established the Charles B. Goddard Center for the Visual and Performing Arts in Ardmore, Oklahoma, in honor of her late husband. Today, the center serves to provide cultural experiences and arts education for aspiring artists and performers of all ages. Visitors can enjoy a visual arts museum, a performing arts theatre and a sculpture garden, as well as various arts studios that provide hands-on, project-based instruction for participants.

The Goddard Center's Art Education Outreach Program additionally serves the community, helping to fulfill individuals' artistic goals. The Goddard Center also regularly plays host to touring exhibits, performances, demonstrations and educational lectures.