Inside the historic Paramount Pictures Building on Film Row is The Paramount OKC, an intimate black-box theatre that was once the distribution center for Paramount Pictures from the early 1920s to mid 1950s. Theatre owners throughout the Midwest would visit to select upcoming films, pick up promotional materials and purchase concession items. Today, it is home to Rodeo Cinema on Film Row and actively participates in the lively district’s events. Oklahoma’s largest film festival, deadCenter, utilizes this space for film screenings and filmmaker panels throughout the weekend festivities.